Members Only Shopping

When we speak of "members only" we are not talking about the 80's zip up jackets that were so popular. Rather, we are speaking of exclusive shopping clubs. As retail struggles, online merchants are looking for niche markets to tap into and one company has stumbled upon a gold mine.

vonrosen.com is the latest and greatest of invite only shopping sites. It plays off the idea that they want to have the power in choosing the people they allow to shop their online racks. Generally speaking, consumers get to pick and chose the brands they shop, but vonrosen has flipped the switch.

It is as simple as economics 101. The less available a product is, the more consumers seem to want it. Vonrosen is considered innovative in terms of exclusivity. They are a club that many a fashionista wants to be invited to. Only can you login upon the day you receive the leather bound envelope with the website and private access code granting you your membership!

Check it out and apply for yourself, maybe you too will be dubbed fashion royalty! shoot an email to: request@vonrosen.com. OR check out www.vonrosen.com. All images courtesy of vonrosen.com.